Why “from” pricing?

Every build starts with a defined package, but the final price depends on scope, content, integrations and timing. WAYPOINT provides a fixed written proposal before work begins, and the price changes only if the agreed scope changes.

How long does a build take?

It depends on the level and on how ready the content is. A programme with review points is agreed in the written proposal, and the schedule begins when the required content and approvals are in hand.

What do I need to provide?

Existing brand files, business information, approved photography and assets, service details, access to existing platforms, and one clear decision-maker. Where those are missing, we scope content, photography or brand development separately.

Can WAYPOINT work with an existing brand or website?

Yes. We retain what is working, clarify what is not, and recommend either a controlled redesign or a new build.

What happens after launch?

Every build includes handover, 30 days of support, one structured review and one controlled page update within that period. Website Care can then be selected separately.

Are domain, hosting, photography, copywriting and paid software included?

Only where listed in the written scope. Platform subscriptions, licences, payment processing, transaction fees and specialist production sit outside the build and are identified before approval.

Waypoint Studio — live and taking projects

Australia · remote and on site

WAYPOINT STUDIO

WAYPOINT STUDIO creates distinctive brands, websites and launch systems for places, vessels and experience-led businesses.

Start a project See the pathway

ONE W — Noosa River

Villa Villa Coola — Peregian Beach

In short

One studio, from positioning to the week after launch.

We take on a small number of projects at a time. Each one runs through the same five stages: direction, foundation, build, launch and care. You work with the people doing the work, you see the scope and the number before it starts, and you own everything at the end.

What separates this from a general web studio is what sits behind it: WAYPOINT spends its days thinking about how people choose places, boats and journeys. That judgment goes into the site.

Start a project Or explore Manage

Who it is for

Six kinds of business

Accommodation
Residences, lodges, boutique properties and holiday houses that deserve better than a listing page.
Yacht & charter
Charter vessels, fleets and brokers who need to be understood before they are compared on price.
Tourism
Tour operators, regional experiences and attractions building direct demand.
Hospitality
Restaurants, wineries and venues whose room is better than their website.
Experience
Guides, hosts and single-day operators with something genuinely rare.
Founder-led premium
Owners who are the brand, and want that to be an asset rather than a bottleneck.

The build pathway

Five stages · one route

01
Direction
Scope, offer, audience and positioning. We establish what is being sold, to whom, at what level, and what has to be true for it to work commercially.
Deliverables
Scope note · positioning · sitemap
02
Foundation
Brand, voice, visual system and content plan. Enough identity to be recognisable and consistent across every surface, not a 90-page manual nobody opens.
Deliverables
Brand system · voice · content plan
03
Build
Website design and build: responsive experience, enquiry flows, performance and search foundations. Designed page by page, not assembled from a template.
Deliverables
Designed pages · build · enquiries
04
Launch
Domain, hosting, analytics, quality assurance across devices and a checked launch. The site goes live deliberately, not hopefully.
Deliverables
QA · analytics · launch checklist
05
Care
Continuing updates, search monitoring, seasonal content and brand governance. Someone still holding the standard six months later.
Deliverables
Updates · monitoring · governance

Services

Engaged together or individually

Brand foundation
Positioning, naming support, voice, visual system and the rules that keep it consistent.
Website design & build
Custom design and build, responsive from the first sketch, fast and accessible.
Copy & content structure
Written properly, in Australian English, with a structure that answers before it sells.
Launch-to-market
Domain, analytics, quality assurance, listings hygiene and a coordinated go-live.
Search & AI foundations
Clean structure, indexable copy, schema and metadata so you can be found and quoted correctly.
Website Care
Ongoing updates, monitoring and content — an ongoing relationship rather than a handover and silence.

Starting rates

Three ways to build

Three levels of depth, each with a clear starting rate. Final scope is confirmed in writing before any work begins.

Foundation

From $1,400

A complete, credible launch for a business that needs to look ready for market from day one.

Discuss Foundation

Up to 8 considered website pages
Direction, positioning and content structure
Responsive website design and build
Google setup and search visibility foundations
Technical and on-page SEO foundations
AI search and discovery foundations
Enquiry pathway and contact flow
Analytics and launch setup
Mobile and desktop quality assurance
Domain and launch coordination

Complete

From $3,900

The broader commercial website, for businesses that need depth, connected functionality and a proper launch.

Discuss Complete

Everything in Foundation, plus:

Up to 14 considered website pages
Deeper brand, offer and audience development
Expanded copy and content architecture
Third-party integrations as required, including booking widgets, availability pathways and payment systems
More developed search, FAQ and AI-readable content
Stronger conversion pathways and launch-to-market setup

Implementation and configuration are included where scoped. Third-party subscriptions, licences, payment processing and transaction fees are separate.

Signature

From $6,750

For a place, vessel, residence or brand where the website itself has to become part of the experience.

Discuss Signature

Everything in Complete, plus:

Scope and page architecture shaped to the project
Custom interactive moments and advanced motion
3D, video and immersive media integration where appropriate
Original art direction and higher-production visual storytelling
More complex functionality and tailored user journeys
Priority creative direction, build and launch stewardship

The starting rate covers Signature-level direction and build. Specialist production, shoots, animation, 3D assets and external development are scoped separately where required.

Included with every build

The same standard of process applies at every level, whichever build you choose.

01A clear agreed scope and a controlled build process
02Brand and website guideline documents
03Tone-of-voice guidance
04Responsive desktop and mobile quality assurance
05A 30-point pre-launch website audit
06Search, analytics and launch checks
07Handover and practical guidance
0830 days of post-launch support
09One structured post-launch review
10One controlled page update within the support period
11Website Care options after the included support period

Starting rates are in Australian dollars and exclude GST. Copy volume, custom integrations, photography and video, specialist production, travel, platform subscriptions, licences and transaction fees may affect the final proposal, and are confirmed with you before any commitment.

Selected work

Trusted with places, properties and brands that value discretion.

A small number of projects are taken on at a time, allowing each brand, website and launch to be considered properly. Some client work remains private; a broader portfolio can be shared on enquiry.

Completed

Villa Villa Coola
Private beachfront residence, Peregian Beach — Brand, design and website
A private beachfront residence, repositioned and launched with a complete digital presence — a full-bleed dawn ocean view, the house name in serif, and a single clear path to enquire.
Visit villavillacoola.com(opens in a new tab)
Complete
ONE W
Private architectural residence, Noosa River — Brand, design and website
A one-of-one riverfront residence for private stays, brought to market with its own name, wordmark and website — a dusk photograph of the house, restrained navigation and a direct reserve enquiry.
Visit onew.com.au(opens in a new tab)
Complete
Moss Building Design
Brand — Website redesign
Complete

Currently in studio

Private Residence
Hamilton Island — Full brand, design & website to market
In process
Private Residence
Hamilton Island — Full brand, design & website to market
In process
Private Yacht
Hamilton Island — Full brand, design & website to market
In process

A broader portfolio, including private client work, is available on enquiry.

Questions, answered

If something is missing here, ask it in the enquiry — we would rather answer it before a proposal than after.

Project enquiry

Start a project.

Tell us what you are bringing to market. We will reply with an honest read on scope, sequence and whether we are the right studio for it.

A broader portfolio, including private client work, is available on enquiry.

Considering the wider commercial picture as well? WAYPOINT Manage

One studio, from positioning to the week after launch.

Who it is for

Accommodation

Yacht & charter

Tourism

Hospitality

Experience

Founder-led premium

The build pathway

Direction

Foundation

Build

Launch

Care

Services

Brand foundation

Website design & build

Copy & content structure

Launch-to-market

Search & AI foundations

Website Care

Three ways to build

Foundation

Complete

Signature

Included with every build

Trusted with places, properties and brands that value discretion.

Villa Villa Coola

ONE W

Moss Building Design

Private Residence

Private Residence

Private Yacht

Questions, answered

Why “from” pricing?

How long does a build take?

What do I need to provide?

Can WAYPOINT work with an existing brand or website?

What happens after launch?

Are domain, hosting, photography, copywriting and paid software included?

Start a project.